Today, Earth Day 2012, marks the second anniversary of the BP oil spill in the Gulf of Mexico. If you have always suspected you haven't gotten the full story, The Big Fix, co-directed by Rebecca Harrell Tickell and Josh Tickell, with executive producers Tim Robbins, Peter Fonda and Maggie Wachsberger has received a lot of early buzz for providing information that the mainstream media left out. Green Planet Productions is bypassing the usual distribution channel formula and going straight to an alternative grassroots marketing approach. Looking forward to this film being screened in the Detroit area.
Why, you may wonder, after the successful multi-platfrom release of our previous movie FUEL, are we bucking the theaters, iTunes, DVD retailers, and TV networks and going directly to the nonprofits and individuals who care about this issue? Why aren’t we using some kind of streaming technology to show it over the internet? The answer to both is simple – community. We make our movies to inspire conversation, ideas, solutions and action. (It’s hard to have a conversation with your TV or computer and it’s almost as hard to have a conversation as you’re being ushered out of the theater with the leftover popcorn). Instead, our objective is for thousands of communities to engage in conversation during the very weekend when we are focused on our planet, which just happens to be the same weekend that’s the anniversary of the Deepwater Horizon blowout. This is a critical and acute issue – the fate of the Gulf of Mexico, the animals, the ecosystem and the residents there hangs in the balance – and in many ways – depends on getting the word out.